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Your Name
Company Name
Business Category
Address
Website/URL
Phone Fax
Email

Type of Project Advertising Advertorials Brochures Direct Mail Newsletters Press Releases Packaging Product Identity Radio Spots Sales Letters Scripts Speeches Testimonials Web Sites Other If other, please specify
Date Needed

What makes you different from your competitors?

Who are your competitors?

Why should customers buy from you?

Do you offer any specialized services? Yes No

Do you have noteworthy credentials, affiliates, associations, memberships? Yes No

Have you won any awards? Yes No

Who is your target audience?

Is there a "back end" product to sell someone after they have purchased your primary product?
Yes No

What kind of image do you want to reflect? Conservative/Professional Hip/Fun Cozy/Family Biz Corporate/Big Biz

Do you have testimonials available from satisfied customers? Yes No

Can you offer any kind of guarantee (ex: money back, etc.)? Yes No

Can I offer a premium? (ex: free listing in a directory, free mouse pad, etc.)? Yes No

Can we make a special online offer to create a sense of urgency (ex: discount for buying by a certain date)? Yes No

Have you received any media coverage? Yes No

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